![]() The firm tracks the valuations of four-year-old used vehicles at wholesale auctions in Canada and compares those values to their original sticker price. ![]() To help steer car shoppers towards the brands and models that hold their value well, CBB established its annual Best Retained Value Awards 15 years ago. Determining which models maintain their value well is the specialty of Canadian Black Book (CBB), the country’s go-to automotive data and analytics provider for the past 60 years. Many consumers don’t know that the single largest new-car expense is depreciation, the invisible menace that erodes the value of their vehicle. The pain comes into focus when shoppers visit a dealer to buy a new car and learn just how little their present vehicle is worth. ![]() Vehicle depreciation has become part of her decision process knowing that cars that lose their value quickly can impact the household budget. “Price is always a factor, but the total cost of ownership over the long term is paramount.” “I’m looking for a vehicle that’s more capable in winter since I had trouble getting to work this past season,” Eaton said, adding that she has to watch the bottom line. Romina Eaton’s 2015 Volkswagen Jetta runs strong, but after she makes her final car payment this year, she won’t have any regrets about trading it in for a new model.
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